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AP

2027

A new album format

Music was meant to be held.

AudioPhysical combines the permanence of physical media with the convenience of digital. Tap with your phone to unlock music, exclusive content, and more.

A modern album format

An adapted, gatefold jacket constructed with archival materials. Rounded corners slip easily in and out of pockets and bags. For retail, an embedded layer blocks outside album access.

Tap to activate your album

Each AudioPhysical album unlocks its own, private digital edition. Album material is locked to the AP, links can't be shared. A new tap ends the prior listening session and access.

Always in hand

Your album securely attaches to your phone via magnet. Take it to school, a show, or your favorite third place.

Rediscover music

An intentional relationship with your favorite albums. No playlists, no ads, no AI music creators, only exclusive material and your listening history.

Music was meant to be held.

Music you can feel

Something personal was lost in music’s rush toward convenience. Streaming made music infinite but weightless. All function, no form. Albums are dismantled into playlists, artists are rendered anonymous, and listeners are served AI music to inflate platform margins.

We believe the future of music exists on two parallel paths: passive consumption via streaming, and active ownership through physical formats that honor the album. Totem exists in this second space, premium objects that create extraordinary experiences.

The jacket open, with AP Mini seated inside
The AP Mini jacket, closed, with its album cover
AP Mini tapped to a phone, opening the album
AP Mini held on the back of a phone by magnet
The album playing on a phone

Our mission is to resurrect the album as the fundamental unit of the music industry.

Chart eligible with:

Chart eligibility and industry recognition marks
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