AudioPhysical
A new album format
Music was meant to be held. AudioPhysical combines the permanence of physical media with the convenience of digital. Tap with your phone to unlock music, exclusive content, and more.
Music you can feel
AP's are physical-digital objects designed to restore active listening, ownership, and patronage. We have created a new standard for appreciating albums, combining the permanence of physical music with the accessibility of digital.
At the heart of our approach is an acknowledgement of albums as the fundamental unit of the music industry — both creatively and commercially. AP's resurrect the album as a full artistic expression, challenging the playlist culture that has fragmented music into algorithm-friendly background noise. Each AP represents a complete work, a story told from front to back.
AP's are recently chart-eligible, unlocking new opportunities to drive album sales and improve chart performance across frontline, tour, and catalog.
